MARKETING STRATEGY

MARKETING STRATEGY
PRODUCT AND PRICE
QUAKER OATS TYPE VARIATION PACKAGING PRICE
Quaker Oat MEAL Blue Packaging1)
Quick Cooking 200 grams in plastic packaging Rp 8,600.00
400 grams in plastic packaging Rp 18,200.00
Red Packaging2)
Instant 800 grams in plastic packaging Rp 33,950.00
800 grams in tin packaging Rp 34,250.00
Quaker Oat PORRIDGE Ikan Bilis 100 grams in plastic packaging Rp 5,460.00
Ayam Jamur 200 grams in plastic packaging Rp 9,870.00
Quaker Vita SEREAL Original Flavor 20 x 29 grams in plastic packaging Rp 33,200.00
Chocolate Flavor 20 x 29 grams in plastic packaging Rp 33,200.00
1) Blue Packaging: Need to be made in boiled water (Need to be cooked)
2) Red Packaging: Just need to be made in hot or warm water

PLACE
- Modern Market :
o Hyper mart ο Alfa Mart
o Carrefour ο Indo Mart
o Giant ο Hero
- Traditional Market : Place in certain of large shop ex: Chinese drugs store
PROMOTION
Advertising, electronic media: television advertisement
Limited promotion, never made promotion outside electronic media (television advertisement)
ALTERNATIVE MARKETING STRATEGY
PRODUCT AND PRICE
QUAKER OAT MEAL TYPE TYPE VARIATION PACKAGING PRICE
Salted Flavor Blue Packaging1)
Quick Cooking Chicken Flavor 200 grams in plastic pack. Rp 8,600.00
400 grams in plastic pack. Rp 18,200.00
Red Packaging2)
Instant Vegetables 800 grams in plastic pack. Rp 33,950.00
800 grams in tin pack. Rp 34,250.00
Sweet flavor Blue Packaging1)
Quick Cooking Banana & Walnut 200 grams in plastic pack. Rp 8,600.00
400 grams in plastic pack. Rp 18,200.00
Red Packaging2)
Instant Chocolate 800 grams in plastic pack. Rp 33,950.00
800 grams in tin pack. Rp 34,250.00
1) Blue Packaging: Need to be made in boiled water (Need to be cooked)
2) Red Packaging: Just need to be made in hot or warm water
Product
We launch our new variant in taste like Salted Flavor that consist of Chicken flavor and Vegetables and Sweet Flavor that consist of Banana & Walnut and chocolate because we think that the plain taste of the original Quaker Oats are not liked by any certain of people. But with new variant n taste we hope that people in any certain of age from teenagers even until child will taste the Quaker Oat Meal.
Price
We also choose the penetration way in launch our new product because we think that if we use this kind of way, we can enter the market easily. For example; when we look at that price in the supermarket we just think that with the same price as the old one, we can choose the new variant. And later we will increase the price step by step.
PLACE
- Modern Market :
o Hyper mart ο Alfa Mart
o Carrefour ο Indo Mart
o Giant ο Hero
- Traditional Market : Place in any kinds of shop in the traditional market (ex: Drugs Store, Food Store)

PROMOTION
MEDIA Electronic Television Advertising (prime time)
RCTI, O Channel
Newspaper & magazine Kompas, manhealth, fitness Indonesia, cosmo girl, free magazine
Full Page Advertisement
In the Middle Page
Exhibition Mall to Mall Free Sample
Free Medical Check Up